Aito debuts Fake News in DC

Leading Finnish production company Aito Media tackles one of the most burning international topics by launching brand new entertainment format Fake News at the Realscreen Summit in Washington DC – the event which will be held straight after Donald Trump’s inauguration.

“Fake News builds on a phenomenon highlighted by the past US presidential elections. It is getting increasingly hard to separate real news from fake news. The timing for our show is perfect,” says Ilkka Hynninen, CEO of Aito Media.

In the brand new format, celebrity contestants are faced with exactly this challenge. Their tasks range from separating real news from fake, to creating fake news of their own and telling incredible stories from their own life.

“The audience is addicted to bogus and totally fake news. We want to harness this addiction with a show that is at the same time entertaining but also exposes the way we consume media,” says Eero Hietala, the creative director and Chairman of Aito.

The format will be distributed in the global market by Small World IFT.

For more information:

Eero Hietala

Creative director, chairman

+358 50 3682818

eero.hietala@aitomedia.fi

Ilkka Hynninen

CEO

+358 50 544 4722

ilkka.hynninen@aitomedia.fi

About Aito Media

Aito Media is the production company behind All-Star Lifeguards, Night Patrol, Rescuing Santa and many others. The company produces up to 200 hours of programming yearly. Aito was founded by TV executives Ilkka Hynninen and Eero Hietala in 2003.

About Small World IFT

Small World IFT was founded in 2005 by Tim and Colleen Crescenti to find, acquire and distribute the most unique and entertaining formats. With over 30 years of experience, producing more than 180 shows in over 70 countries, Small World has placed seven format titles on US networks and over 55 format titles in the rest of the world, including titles such as Grandpas Over Flowers, recently adapted for NBC in the US as the summer smash hit Better Late Than Never, and now commissioned for a second season, Silent Library and the 2009 Rose d'Or winning I Survived a Japanese Game Show on ABC. Other format finds include Miss Country Girl, Super Combat Teams and Got What It Takes? Small World IFT signed an ongoing strategic deal with global entertainment company Content Media Corporation in 2012, which sees Content’s management team and sales executives working closely with Small World to build a global formats sales company.